According to research, Google updates its algorithm literally 500 to 600 times every year which is a lot but it’s important too because there are people out there who sometimes try to dodge Google and try scamming it just to rank high. However, this is 2019 we are living in and one thing is for sure that now, the audience and Google, both have grown smarter and there’s only one way to rank high on the search engines now and that’s Google’s way!
Let’s admit the fact that ranking high is currently the ultimate goal of every single business that’s working on the internet. And the best part is that there is no full stop when it comes to learning about SEO because the trends and algorithm of SEO too, keep changing. Long story short, the more you learn about SEO, the better it will be for your business but there’s no end to the learning so keep that in mind before you get started with the process.
“The best place to hide a dead body is the second page of Google search.”
The above quote clearly indicates the fact that if you are serious about your business and if you genuinely want to run it then you’ve got to be on the first page of the Google’s search engine. If you are on the second one, know that there’s no chance for you to be successful and it’s one bitter truth.
Now, if you want some real-time effective SEO tips from professionals then you are at the right place, reading the right article. We are now going to put down the SEO tips from the pros right in front of you so that you can boost your traffic in a new way in this new year.
Expert SEO Tips That Can Do Wonders To Your Business
1-Create Evergreen Content
You need to come up with evergreen and deep content that tells your audience about you, your business and your professionalism. Know that the content that has grammatical and spelling errors or poor sentence structures stands no chance in Google’s search engine. Your content needs to be fresh, it needs to be unique, it needs to be perfect in all the possible contexts if you really want to rank high on the search engine. Once you start publishing evergreen content, you will automatically start getting backlinks and shares from authoritative sites because that’s how it works. Everyone on the internet is there to appreciate you, your content and your efforts if you are seriously concerned about your business and its online reputation.
2-Increasing Your User Engagement
The more users are engaged with your content, with your business, the more people are talking about you on the internet, the more Google will love you. Increased user engagement is another key to success for those who want to rank their websites high. Now, to maximize your engagement of website, you again need to focus on the content you are putting. Just keep on changing your content, keep updating it and keep on writing stuff that encourages participation of your audience and user engagement. You can even put highly relevant links and different offers on your website to attract your audience and increase their interest. Long story short, you need to make sure that people “know” you and they talk about you, they share your posts and participate in what you have to offer them. Believe it or not, increased user engagement can do wonders to your SEO.
3-Featured Snippets Should be Your Target
Want to be “heard”? Well, if yes then you need to come in the part of the featured snippet offered by Google but hey, that’s not as easy as it sounds and you’ve got a lot to do to make it to the snippet portion. What actually happens is that Google chooses authoritative content for the search term you have. Now, to become a part of the featured snippet what you have to do is to make some research on some of your most lucrative keywords and then test them on Google. Check the content and the keywords used by your competitor who is in the featured snippets by Google and then start developing similar content and tone that your competitor has.
4-Remove The Low-quality Content
Whether it’s an image or a blog post, if it doesn’t serve your users, just remove it and get rid of it right away. Any page, image or content that’s poor in quality and is disliked by your audience, it’s considered a “zombie” page and that’s something you don’t want for your very much alive business. Remove such pages from your site and start updating your content. Make it all look very alive and very fresh so that your audience can get attracted to you to a whole another level once again. And the more people will love you, you know the more Google will love you too.
5-Work With a Strategy
Whether it’s social media marketing or search engine optimization, you need a plan, you need a strategy. We have seen people failing a lot in SEO just because they never had a solid plan with them. You need to design different SEO strategies keeping your audience in mind and then you need to try and test those strategies accordingly to know what works for you and what doesn’t.
These are some of the most useful possible tips that can come in handy to you when you are trying to rank high on the Google’s search engine. So, use these tips and be patient to see the results, you won’t rank high in a single day and you need to put in all of your best constant efforts to see some real time results.