“Think like a publisher, not a marketer.” – David Meerman Scott
Social media marketing is the new buzzword of the digital world. Look around for a while, you will see every business either established or just new, jumping on the bandwagon of increasing their visibility on the internet and especially on the social media platforms. And well, it’s pretty much justified why this happens in the first place because the crowd is all on the social media networks so why go door to door when you can utilize these platforms and the presence of billions to increase your business just by sitting behind your computer’s screen?
Now, despite of the fact that social media marketing is trending at the moment, in fact, it wouldn’t be wrong to say that it’s trending on the internet since 2017, there are marketers out there who fail in their marketing strategies. It’s not a shame and nothing to be worried about because“Failure means you are doing something in the first place.” Click To Tweet
However, when it comes to a business you know you can’t fail too much because that can put your business in some real-time trouble and your followers will drop real quick. Long story short, as a marketer if you are failing with your marketing tactics and strategies then don’t worry and take it as a lesson. Make yourself aware of the mistakes you are making in the first place and then start avoiding those mistakes of the sake of your business and it’s a success.
Today in this article, we are going to jot down some of the main and the biggest mistakes you will and you might be making in social media marketing. We know it’s not easy to become a social media marketing guru and it takes some time, some lessons and some learning which is why we are here to guide you.
So, marketers! Take notes of what we are about to reveal to you because this article can help you in mastering the art of social media marketing.
Time and again, marketers and all the professional people out there need to tell that a strategy is a must for everything they do in their lives. Social media marketing needs a strategy too and you cannot just overlook this factor at any cost because neglecting it would be the biggest mistake you will ever make. We’ve seen businesses fall just because they had no proper planning and no proper strategic approach to social media marketing. It shouldn’t be a piece of cake for you and you need to realize that you need to make a start with a strategy. Plan it all, document it all! When you are going to post your content on social media, how you are going to post it, who is going to write it, what would be the purpose of the content, what do you expect from the audience in return? These are just a few of the questions you need to ask yourself while you are jotting down your strategy.
2-Not Knowing Your Target Audience
You cannot start marketing fizzy drinks to an audience that is totally against the use of carbonated stuff. It’s a rule and there are a different kind of people out there. There are people who will like your stuff, there are people who will dislike and discourage your stuff and then there is a type of people who don’t care about you or your services and your business is nothing that interests them. These are the facts you need to focus on and you first need to identify your target audience. Who exactly are you running your business for? What would be the age of the people who will buy your services? What would be the gender? Are there any specific requirements about your target audience? Who exactly is your target audience? You as a business have to find out the answers to these questions and then market your business accordingly.
3- Not Appreciating A Feedback
No one likes criticism but let’s face it, criticism is part of growing and improving yourself. Especially if that’s a business that you are running then you need to appreciate the feedback. In fact, you need to add it in your social media marketing strategy that you need feedback from people. Encouraging feedback isn’t only good for your business, in fact, it also puts an impression about you on the audience that you aren’t scared of negativity and you really are keen to put your business on the right track, excluding all the flaws and making it perfect for the customers.
4-Not Interacting With Your Customers
We’ve said this time and again that interaction is the key to success and the more you overlook this factor, the more trouble you will put your business in. Interact with your customers, make it a must in your social media marketing plan that you need to come up with content that encourages discussion, that encourages interaction. Don’t act like a faceless business that just keeps posting content and never talks or responds to the customer’s comments and messages etc. You need to know what your customers want and for that, interaction is a must!
5-It Should Never Be All About Promotion
Yes, we know and everyone knows that you are running your business for sales but that never means that all you need to talk about on social media is your business. Don’t over-promote yourself because that will put a very negative impression on others. Talk about other people, participate in what’s trending and discuss what’s going around in the town or the world. Just don’t post content that just shows that you are only concerned about your business and nothing else.
These are the biggest mistakes you will ever make in social media marketing. Know that social media marketing is not everyone’s piece of cake and to master this art, you really need to put in some efforts in your business and your strategies. It will take some time for you to see the results but once you start seeing the results, we assure you that you will be the happiest marketer possible.